Life is Great

Life is Great — designed by us in 2018 — was a series of 4 stand-alone events created to celebrate the innovative power of a revolutionary therapeutic regimen that, thanks to its rapid action and high profile of efficacy and safety, has effectively expanded the possibility of eradicating the hepatitis C virus.

This original, creative format was delivered through 4 live meetings, actively engaging 400 clinical specialists with a rich program of interviews, round tables, and workshops. The themes of the event were guided by a faculty of high-profile scientific speakers and lay speakers for an additional layer of engagement, covering topics beyond medicine. For example, speed was examined from a historical and anthropological perspective with Philippe Daverio, and athletic achievement was explored with swimmers Filippo Magnini and Massimiliano Rosolino.