TG Med

On the occasion of the First Cardiovascular Prevention Day, Aristea designed a format for SIPREC (Italian Society for Cardiovascular Prevention) based on infotainment structures.

We developed a digital product that embraced journalistic and television-style language to provide clinicians with a dynamic and engaging way to learn and stay informed. The format mirrors the structure of a real news broadcast: a host in a TV studio, live reports from correspondents (Speakers), and segments for interviews and in-studio debates.