E-Timely

E-Timely (Achieving Key Milestones in Advanced CSCC) was a two-day live-streaming event paired with a rich dedicated web platform, aimed at highlighting the importance of a multidisciplinary approach and the various therapeutic options for advanced CSCC patients.

In response to the limitations imposed by the COVID-19 pandemic, the event successfully addressed topics such as systemic immunotherapy—until then unavailable—and analyzed and established the optimal therapeutic window for the new product. This was achieved through presentations, analyses, and discussions of the latest international clinical data by a high-profile faculty, supported by impactful TV-style production.

“E-Timely” was a stand-alone, fully digital event with high engagement, produced in the studios of a major TV network to offer a fresh, interactive, and engaging format to a medical-scientific appointment, much like an in-depth news broadcast.